Brands are applying VR to their business strategies, here are six examples, from training to test driving a new car.
And now more than ever, after the health crisis experienced around the world, alternatives are more necessary than ever to be able to lead a normal life in terms of production, professional development and learning, without the need to be present in any particular place.
For this reason, the situation that has been occurring for years, together with the special contextual factors that we have experienced in 2020, has meant that virtual reality has had a significant impact on the business panorama.
On the commercial side, the introduction, adoption and advancement of VR technologies has changed the dynamics between buyer and seller in fascinating ways, creating the need to apply VR to commercial strategies.
With VR, a company can connect with its consumers in a more direct way, whether it is by showcasing a product or service, or even training an existing employee. VR has a wide range of applications. So does it.
Any training centre or institution can connect with its students or customers directly, and replace archaic techniques with information and development through the virtual world.
As a result, we find ourselves in a situation where if a company has not yet invested in VR, it may fall behind its competitors in the coming years.
Many companies are starting to see VR as a powerful business tool and are getting involved in the next generation of technology. Those that have not needed to re-evaluate their current plans, and apply VR to their business strategies.
How is the VR using the marks?
While consumers may not use this type of virtual reality technology as often as their smartphone or laptop, having VR can give an entrepreneur a boost to their credibility and reputation. It reflects a progressive mindset and willingness to embrace the technology.
Similarly, for any institution or centre of studies or focused on training or coaching, it will undoubtedly provide a positive differentiation from its competitors that its students will appreciate above all.
Next, we will analyze some cases of brands or companies that have incorporated VR to their services. We will see how they have done, the result of the implementation and how consumers, clients, students, etc. have assumed it.
1. Walmart has used VR for its customer service training
Walmart employees need to handle a variety of situations on a daily basis. Preparing them for high-stress situations in the virtual world can facilitate their training in an engaging way without any risk.
They can learn more about their position without interacting directly with a customer, an attractive model for any company focused on customer service.
2. Natuzzi - Augmented Reality Furniture Showcase
Natuzzi is an Italian furniture brand that has mixed virtual and augmented reality to make its products much more realistic. A client can visit their showroom on Madison Avenue to see what the furniture would look like in their own home without the need to move or lift heavy loads. They can mix, match and decorate to their satisfaction with very little input.
By providing this VR/AR experience, Natuzzi shows confidence and pride in their products, respecting the customer’s choices.
3. TopShop - fashion show
TopShop has provided another example of VR innovation through the Oculus. They have given the viewer front row tickets to their exclusive London Fashion Week show at their flagship store in London, a first class experience that the customer can enjoy without leaving their home.
With a 360 degree panoramic view and behind-the-scenes material, TopShop has created something interesting, worth listening to and memorable.
4. Volvo - test drive
If a customer does not have a car dealership nearby, but is still in the market for a vehicle, they can search online for attractive options of their brand of choice. That said, technology has provided them with new opportunities through the use of a virtual reality headset, which allows them to test drive a vehicle before taking it home.
Volvo created an application that allows the user to drive their XC90 SUV through the countryside. More than just a marketing tactic, the application is both a game and a reference point for consumers.
5. Mariott - travel and tourism
Marriott has found a new way to showcase its service to potential guests. They now have the option to engage with the brand’s own virtual experience.
Consumers begin at a Mariott hotel, leaving from there to visit nearby landmarks, such as a beach in Hawaii. The application itself is called “The Teleporter” referring to the user’s ability to teleport to wherever they want to go. Marriot’s main idea is to convince more people to travel and stay in its hotels, using The Teleporter to generate interest in various places.
6. Immersive Education - Apollo 11
The growing popularity of immersive VR education speaks to the true potential of VR and its enduring cultural significance. Through immersive VR education, a consumer can see the full mission of the 1969 Apollo 11 and the moon landing through the headphones of their choice.
It’s a way of taking technology beyond conventional branding opportunities. Whether the viewer wants to take a tour of a new building design or ride a rollercoaster in a theme park, it is clear that VR has a wide range of applications.
The importance of VR to a business strategy
Companies in the entertainment industry can present a live VR program from a concert. Factory managers can conduct real-time safety training for employees. Teachers can teach their students in the field without leaving the classroom, and even a B2B company can benefit through the many applications of VR technology.
Executives can come up with new ideas and show their design representations to customers on the other side of the world as if they were in the same room.
In short, the possibilities of virtual reality are as limited as the user’s imagination.
Regardless of the industry, VR has the potential to improve something, be it company culture, workplace safety or profits.
Staying ahead of the curve is not easy, but it is much more difficult without using all available resources, which is why VR is becoming an important part of business strategies.
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